To make Cured Tequila, we use a white Tequila from the Highlands of Jalisco as a canvas, then we infuse with the liquid with pieces of cooked Agave. At first the infusions only used Blue Agave from the state of Jalisco, but the project evolved to include other varieties of Agave from other regions of Mexico. We want to build bridges, not walls.
Cured’s current expressions are: Blue Weber from Arandas, Espadín from Oaxaca and Cupreata from Michoacán.
Each variety of Agave is cooked using the technique of each respective region and then taken to Jalisco. There we infuse it in the best 100% Blue Agave Tequila from the Highlands of Jalisco region. The proportion of agave to tequila varies in each expression depending on the type of Agave received.
Cured embodies the union of three families: Estes, Camarena and Vantguard. The inspiration to create the brand originally came from two factors. The first influence came from traditional Mexican Curados, which is the name given to Pulques infused with natural flavors (Pineapple, Coconut, Coffee beans, etc.). The second part of our inspiration stemmed from observing the maceration of various spirits undertaken by bartenders across the world, using various spices, herbs and fruits.
The result was Curado, the first Tequila to be infused with cooked Agave.
The idea that other Agave varieties could be represented in this evolved spirit, providing variety and complexity of flavor whilst always respecting the denomination of tequila, is what set us apart.
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